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General Business

The General Business program meets the needs of students who wish a broad overview of business and desire not to enroll in a specialized curriculum. The program is designed to acquaint students with major subject areas of business, to improve the student's business vocabulary, and to provide students with an understanding of influencing factors in business decision making and activities. In addition, this program could aid a student in recognizing a specific business field to be pursued in future studies.


Knowledge and Skills

Skills and knowledge gained in the program include the ability to:

  • Create and analyze internal and external business communications, including various verbal and nonverbal techniques.
  • Identify marketing environments and segmentation, and explain the importance of marketing planning, forecasting, and research.
  • Identify, describe, and use the fundamental principles and practices of accounting.
  • Demonstrate a working knowledge of computer information systems, computer concepts, microcomputer applications, and programming techniques.
  • Describe and explain the fundamental theories and concepts of human relations in business and industry.
  • Identify the fundamental characteristics and functions of modern business, including business principles, marketing, labor relations, and business risk.

Career and Employment Outlook

For information about careers in the area of your field of interest, visit O*NET OnLine for detailed job descriptions, education requirements, wage, and employment trend information.