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  CORONAVIRUS (COVID-19) UPDATE – FALL 2020: Classes are being conducted online, in-person and hybrid. Select (in-person) student services are available in the Hannelly Center and the Library.  All services are available remote/online. Please view the following links for more information.   Maricopa Coronavirus Website  |  CARES Funding FAQs  |  Need Help?  | Remote Services & Support

Marketing

Program Overview

A business can have the best product or service, but if no one knows about it, it won't be successful. That is why competent marketing professionals are in high demand by organizations of all kinds around the globe.

The Marketing program will provide you with the critical knowledge and skills needed to enter and advance your career in the marketing and sales professions. You will learn to identify unmet customer needs and new opportunities, evaluate the marketplace and design assets that target customers and geographies with the most potential, design value propositions that resonate, and market effectively via traditional and social media channels.

Our program will help prepare you for a dynamic field with a wide range of occupations, including product management, market management, strategic planning, social media content management, wholesaling, retailing, professional sales, and entrepreneurship. You’ll be on your way to becoming an integral part of driving a company’s success with optimized, data-driven strategies and laser-focused messaging that turn prospects into satisfied customers.

What are you waiting for? Enroll in our Marketing program today!

Students at any Maricopa Community College may need to complete courses at more than one of our colleges.

Why Phoenix College?

Every successful company or organization gets that way because of good marketing — a skill you can polish with Phoenix College’s Marketing program. Marketing degree courses range from advertising principles to social networking and introductions to social media.

PC offers an Associate in Applied Science (AAS) and Certificate of Completion (CCL) in Marketing and Sales, as well as CCL in Social Media Marketing. Graduates may go on to work as field marketing managers in hospitality, advertising agents, or campaign managers at a marketing firm.

Next Steps

Discuss your course load with an academic advisor inside the Hannelly Enrollment Center (HC) at our historic, centrally located campus. Future students may contact the program director, Brenda Maynard, for more information.