Social Media Marketing

The Certificate of Completion (CCL) in Social Media Marketing is designed to provide useful skills important in a variety of strategic marketing areas, e.g., social media, digital communications, integrated marketing, media relations, and brand management.

Details

Academic Career
Credit
Degree/Certificate Type
Career and Technical Certificate
Academic Plan
Certificate of Completion (CCL)
Academic Plan Code
5830
Total Credits Required
17-18
Catalog Year
2019-2020
What You’ll Learn

This pathway map will help you gain the expertise needed to:

  1. Describe social media marketing and differentiate it from other approaches to influencing behaviors and social change.
  2. List the differences between social media for personal use versus social media marketing for professional businesses.
  3. Identify community, state, province, national, regional, and/or international priorities, and explain those for which a social media marketing approach may be appropriate.
  4. Identify and segment populations and select appropriate, high priority social media networks.
  5. Select and apply relevant social media marketing theories, models, frameworks and research to create a social media marketing strategic campaign that develops a relationship between the brand and the target audience.
  6. Create an integrated social marketing mix strategy that extends beyond communications only campaigns, with consideration of all appropriate evidence-based tools and theory needed to influence a desired behavior.
  7. Explain and analyze the effectiveness, acceptability and ethical principles that apply to social media marketing strategies.
  8. Create and document digital and integrated marketing communications for a social media marketing campaign.
  9. Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field.
Career Opportunities

Successful completion of this program may lead to employment in a variety of different occupations and industries. Below are examples of related occupations with associated Arizona-based annual median wages* for this program. Education requirements vary for the occupations listed below, so you may need further education or degrees in order to qualify for some of these jobs and earn the related salaries. Please visit with an academic advisor and/or program director for additional information.

Market Research Analysts and Marketing Specialists

$57,910

* Wage information sourced from the Bureau of Labor Statistics, Occupational Employment Statistics Program. Updated May 2018.
Course Sequence by Term

The following is the suggested course sequence by term. Please keep in mind:

  • The course sequence is laid out by suggested term and may be affected when students enter the program at different times of the year.
  • Initial course placement is determined by current district placement measures and/or completion of 100-200 level course and/or program requirements.
  • Degree and transfer seeking students may be required to successfully complete a MCCCD First Year Experience Course (FYE) within the first two semesters at a MCCCD College. Courses include CPD150, CPD150AC, CPD104, and AAA115/CPD115. Course offerings will vary by college. See an academic, program, or faculty advisor for details.
  • Students should meet with an academic advisor about any concerns that may affect course enrollment.

Full-time Sequence

Full-time status is 12 credits to 18 credits per semester.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course
Number
Course Name Requisites Notes Credits
MKT110 Marketing and Social Networking 3
CIS103 Introduction to Social Media 3
MKT271 Principles of Marketing 3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course
Number
Course Name Requisites Notes Credits
GBS120 Workplace Communication Skills 3
MKT111 Applied Marketing and Social Networking 3
MKT101 or
MKT280AB or
MKT298AB
Introduction to Public Relations or Marketing Internship or Special Projects 2–3

Part-time Sequence

Part-time status is 11 credit hours or less.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course
Number
Course Name Requisites Notes Credits
MKT110 Marketing and Social Networking 3
CIS103 Introduction to Social Media 3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course
Number
Course Name Requisites Notes Credits
MKT271 Principles of Marketing 3
MKT111 Applied Marketing and Social Networking 3

Term 3

A sequence of suggested courses that should be taken during Term 3
Course
Number
Course Name Requisites Notes Credits
GBS120 Workplace Communication Skills 3
MKT101 or
MKT280AB or
MKT298AB
Introduction to Public Relations or Marketing Internship or Special Projects 2–3
Disclaimer

Students must earn a grade of "C" or better for all courses required within the program.

Course Sequence total credits may differ from the program information located on the MCCCD curriculum website due to program and system design.

View MCCCD’s program website for the Certificate of Completion in Social Media Marketing (http://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm?id=127570).

At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.