Maricopa Emergency Management System Alert

Effective August 12, 2021: All Phoenix College employees, students, and visitors are required to wear masks while inside on campus. If you are not feeling well, please do not come to campus. Student services are available remotely, online, and in person. Maricopa Coronavirus Website  |  Need Help?  | Remote Services & Support  | Library

Social Media Marketing

The Certificate of Completion (CCL) in Social Media Marketing is designed to provide useful skills important in a variety of strategic marketing areas, e.g., social media, digital communications, integrated marketing, media relations, and brand management. An Associate in Applied Science (AAS) in Marketing and Sales is also available.

Details

Details iconImportant information you’ll need when applying for admission:
Field of Interest
Business, Entrepreneurialism, and Management
Type
Certificate
Social Media Marketing (CER)
Total Credits Required
17-18
Notes

Students must earn a grade of C or better for all courses in the program.

What You'll Learn
  • Apply current technology to specific business tasks. (CIS103)
  • Apply effective oral, written, and visual business communication skills. (GBS120)
  • Analyze marketing research to create marketing plans and forecasts. (MKT101, MKT110, MKT271)
  • Create an ethically and socially responsible social media campaign. (MKT101, MKT110, MKT111, MKT271)
  • Differentiate social media marketing from other marketing approaches. (CIS103, MKT101, MKT110, MKT271)
  • Identify and segment populations and select appropriate, high priority social media networks. (CIS103, MKT110, MKT271)
  • Apply relevant social media marketing theories, models, and research to create a strategic social media marketing campaign. (MKT110, MKT111)
  • Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field. (GBS120, MKT280AB, MKT298AB)
Career Opportunities
Required courses
Course #Course TitleCredits
Credits:15
CIS103Introduction to Social Media3
GBS120Workplace Communication Skills3
MKT110Marketing and Social Networking3
MKT111Applied Marketing and Social Networking3
MKT271Principles of Marketing3
Course Sequence by Term
Restricted Electives
Course #Course TitleCredits
Credits:2-3
MKT101Introduction to Public Relations3
MKT280ABMarketing Internship2
MKT298ABSpecial Projects2

At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.