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Marketing and Sales

The Associate in Applied Science (AAS) in Marketing and Sales program is designed to develop competencies essential for success in marketing and personal selling. By completing this program, students will be better equipped for successful performance in a variety of marketing/management occupations, including wholesaling, retailing, professional sales, and entrepreneurship. Certificates of Completion (CCL) in Marketing and Social Media Marketing are available.


Details iconImportant information you’ll need when applying for admission:
Field of Interest
Business, Entrepreneurialism, and Management
Associate Degree
Academic Plan
Marketing and Sales (DEG)
Total Credits Required

Students must earn a grade of C or better for all courses in the program.

What You'll Learn
  • Use basic mathematics and accounting principles to manage the financial health of an organization. (ACC111, [MA])
  • Apply current technology to specific business tasks. (CIS105, BPC110, CIS103)
  • Apply effective oral, written, and visual business communication skills. (GBS120, GBS233, [FYC], (COM))
  • Demonstrate critical thinking through written and oral formats. (GBS120, GBS151, GBS205, GBS233, SBU200, [FYC], [HU], [SG], [SQ], (COM))
  • Apply functions of modern business, including business principles, marketing, labor relations, and risk analysis to business situations. (GBS151, IBS101, MGT251)
  • Analyze legal, ethical and social implications of business decisions and their impact on various individuals, groups and societies. (ACC111, GBS151, GBS205, MGT251, MKT271, MKT+++, SBU200, [HU])
  • Apply functions of modern business, including business principles, marketing, labor relations, and risk to business situations. (GBS151, GBS205, MGT251, MKT271, MKT+++)
  • Analyze marketing research to create marketing plans and forecasts. (GBS151, MGT251, MKT271, MKT+++)
  • Create an ethically and socially responsible social media campaign. (MKT110, MKT271, MKT263, MKT+++)
  • Analyze business advertising scenarios in the context of target markets. (MKT263, MKT271, MKT+++)
  • Evaluate customers, company, product and/or service, competitor and marketplace information in order to facilitate the selling process. (MGT126, MKT267, MKT271, MKT+++)
  • Apply techniques for negotiating, overcoming objections, and customer service activities. (MKT110, MKT267)
Career Opportunities
Required courses
Course #Course TitleCredits
ACC111Accounting Principles I3
BPC110Computer Usage and Applications (3) OR
CIS105Survey of Computer Information Systems (3)3
GBS151Introduction to Business3
GBS120Workplace Communication Skills (3) OR
GBS233Business Communication (3)3
MKT110Marketing and Social Networking3
MKT263Advertising Principles3
MKT267Principles of Sales3
MKT271Principles of Marketing3
Course Sequence by Term
Restricted Electives
Course #Course TitleCredits
Students should select 15 credits from the following courses in consultation with a Department Advisor.
CIS103Introduction to Social Media3
GBS205Legal, Ethical, and Regulatory Issues in Business3
IBS101Introduction to International Business3
MGT126Customer Service Skills and Strategies3
MGT251Human Relations in Business3
MKT+++ Any MKT Marketing courses except courses used to satisfy the Required Courses area.3-15
Free Electives
Course #Course TitleCredits
General education requirements
General Education RequirementCredits: 22-27
General Education CoreCredits: 12-17
First-Year CompositionCredits: 6
Any approved general education courses from the First-Year Composition area.
Oral CommunicationCredits: 3
COM100Introduction to Human Communication (3) OR
COM110Interpersonal Communication (3) OR
COM225Public Speaking (3) OR
COM230Small Group Communication (3)3
Critical ReadingCredits: 0-3
CRE101College Critical Reading and Critical Thinking (3) OR
Equivalent as indicated by assessment (0)0-3
MathematicsCredits: 3-5
Any approved general education course from the Mathematics area.
General Education DistributionCredits: 10
Humanities and Fine ArtsCredits: 3
Any approved general education course from the Humanities, Arts and Design area.
Social and Behavioral SciencesCredits: 3
SBU200Society and Business3
Natural SciencesCredits: 4
Any approved general education course from the Natural Sciences area.4

At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.