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Marketing

The Certificate of Completion (CCL) in Marketing program meets students` needs by providing skills necessary for marketing careers. The program is designed to develop competencies essential for success in Marketing. By completing this program, students will be better equipped for successful performance in a variety of marketing/management occupations including wholesaling, retailing, professional sales, and entrepreneurship. An Associate in Applied Science (AAS) in Marketing and Sales is available.

Details

Details iconImportant information you’ll need when applying for admission:
Field of Interest
Business, Entrepreneurialism, and Management
Type
Certificate
Academic Plan
Marketing (CER)
Total Credits Required
21
Notes

Students must earn a grade of C or better for all courses required within the program.

What You'll Learn
  • Apply current technology to specific business tasks. (BPC110, CIS103, CIS105)
  • Apply effective oral, written, and visual business communication skills. (GBS120)
  • Demonstrate critical thinking through written and oral formats. (GBS120, GBS151)
  • Apply functions of modern business, including business principles, marketing, labor relations, and risk analysis to business situations. (GBS151)
  • Analyze legal, ethical and social implications of business decisions and their impact on various individuals, groups and societies. (GBS151, MKT263, MKT267, MKT271, MKT101, MKT110, MKT268)
  • Apply functions of modern business, including business principles, marketing, labor relations, and risk to business situations. (GBS151, MKT263, MKT267, MKT271, MKT101, MKT110, MKT268)
  • Analyze marketing research to create marketing plans and forecasts. (GBS151, MKT263, MKT267, MKT271, MKT101, MKT110, MKT268)
  • Create an ethically and socially responsible social media campaign. (MKT263, MKT267, MKT271, MKT101, MKT110, MKT268)
  • Analyze business advertising scenarios in the context of target markets. (MKT263, MKT267, MKT271, MKT101, MKT110, MKT268)
  • Evaluate customers, company, product and/or service, competitor and marketplace information in order to facilitate the selling process. (MKT263, MKT267, MKT271, MKT101, MKT110, MKT268)
  • Apply techniques for negotiating, overcoming objections, and customer service activities. (MKT263, MKT267, MKT271, MKT101, MKT110, MKT268)
Career Opportunities
Required courses
Course #Course TitleCredits
Credits:18
BPC110Computer Usage and Applications (3) OR
CIS105Survey of Computer Information Systems (3)3
 
GBS151Introduction to Business3
GBS120Workplace Communication Skills3
MKT263Advertising Principles3
MKT267Principles of Sales3
MKT271Principles of Marketing3
Course Sequence by Term
Restricted Electives
Course #Course TitleCredits
Credits:3
Students should select from the following courses in consultation with Department Advisor.
 
CIS103Introduction to Social Media3
MKT101Introduction to Public Relations3
MKT110Marketing and Social Networking3
MKT268Merchandising3
Free Electives
Course #Course TitleCredits
None

At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.